Exhibitions are playing a major role in the marketing strategies of any company. Today companies are taking part in trade shows and exhibitions in large numbers. This creates a necessity for participating company to have an exhibition booth design that stands apart from the other competitors present at the exhibition. This is so because nobody is interested in seeing an exhibition booth which has only chairs, tables, brochures and some tired faces across the table.
In order to arouse interest in the visitors and have an everlasting image in the minds of the visitors even after returning from the trade show, you should have innovative ideas and an attractive exhibition booth design.
Here are some great ideas which will help you in making an impressive exhibition booth design.
Keep Your Audience In Mind
While designing your exhibition booth design, keeping your audience in mind will be fruitful. Like having play areas for small kids and sitting areas for the elders. Your planning will prove successful by transforming your visitors into potential customers and eventually into profit for your organization.
Bright Lighting Of Your Exhibition Booth
Nobody wants to visit a stall that has dim lights and is dark and gloomy. You can put LED’s at your booth so that it has a bright look. You can have pots with small plants and decorate them with small LED string lights. This not only illuminates the stall but also makes the exhibition booth design more attractive. People will feel welcomed and they will definitely walk into the booth. Thus your purpose will be solved. Once the visitor has entered your booth, your staff can take over.
Have Food And Drinks Corners
People generally feel hungry, thirsty or a need for a strong cup of coffee in between seminars at trade shows and exhibitions. So if you have a food and drinks corner at your booth, you will find people coming back to your booth again and again. Indirectly they will remember your brand. If you plan this way ahead of the exhibition, you can have your company’s name labeled on plates, cups, napkins or water bottles. When people will buy the food items and move around carrying them, you will get publicity automatically without much effort. This will be like a cherry on the icing.
Have Selfie Corners
People now a days seem obsessed with the habit of clicking selfies on their mobiles. You can use this habit for your company’s advertisement. You can build an attractive Selfie corner at your exhibition booth. Display some of the products at that corner. Ask visitors to come to the corner and click their Selfie. Now you can even arrange a contest. Ask the visitor to post it on your website and the best selfie will be declared the winner of a bumper prize. You can ask them to share the photos on Facebook and other social media handles, which they will do very happily. This will automatically work as an advertisement drive for your company.
Plan For Charging Stations In The Exhibition Booth Design
Today’s youth has an addiction for technology and smart devices. They need all their devices to be charged all the time. Hence if you provide a charging station at your booth and that too free of cost, you will find people walking into your company’s exhibition booth. While the person is charging his devices provide him a chair and a table and make sure he/she feels comfortable. Although he/she may not be your prospective customer, you can still take his/her feedback about your exhibition booth design. These feedbacks can prove valuable while you are planning your next exhibition stall design.
Use Interactive Display Stands
In order to keep your visitors engaged and make them spend more time in your exhibition booth, your staff can have an interaction with them through questioners and interactive display boards. Suppose your product is that of interior decoration like furniture, curtains, lamps, etc. You can ask the visitors to design the room according to their taste and liking on the 3D display board by using your products. This way they will be able to see the result of their interior designing instantly and arouse interest in your product.
Have Environment-Friendly Giveaways
If you are planning to give away small gift items to your visitors, try to make them environment-friendly. Like, you can go for carry bags made from recycled and biodegradable materials. This will create a positive impact in the minds of the visitors about your brand that it is committed towards the sustainability of the natural resources and is also responsible in contributing towards it. You can have your brand’s name and logo printed on the bag which will again work as an advertisement. Everyone loves to have a bag to put the things collected from different stalls while visiting the exhibition.
Be Updated On The Social Media
Now a days the different options available on the social media platform are proving to be excellent marketing tools in the digital world. You should upload pictures, images, information, events, etc. everything related to your exhibition booth on facebook, twitter,etc. This will not only keep the viewers updated about the activities of your company but it will also arouse interest in your products in the minds of the prospective customers. They may come and visit your booth. This trend has shown considerable growth in the business of any company.
The basic idea of an exhibition booth design should be to increase interest of the customer and convert the leads into business and profit. Hope these guidelines will definitely help you in creating an impressive exhibition booth design. In the end, you want your visitors to remember your brand and your products through your innovative yet simple designs.
