How to Maximize ROI from Your Exhibition Stall Participation:

Whenever you start a business and invest money in it, or some other enterprise, your prime objective is to draw maximum ROI. For this, you either want to cut down the invested amount or put in the best you can to first recover the invested sum, and then maximise the profits so that the ROI is optimum. The same is true in case of exhibition stall ROI. When you raise your stall at the upcoming exhibition with utmost excitement, hoping to get exceptional response, you don’t want to leave any stone unturned. In the process, the expenditure can go beyond your expectation but you are ready for that.

However, your next target is to pull the best possible outcome from it. But the question is how to maximize ROI from this exhibition hall? In this article, you may get a lot of hints and the answer to that question.

Set Clear and Measurable Goals:

You cannot expect some magic happening at your stall. You must clear your mind of any superficial dreams or exaggerated expectations. The aim of getting success from even the most attractive and creatively made stall may go haywire if the stall owner doesn’t have a clear and measurable goal.

While it is true that you need a well-drawn exhibition marketing strategy to make the most of your presence, that cannot be done unless the objective is clear and concise. Here are some expert pointers:

·         First, define the particular objectives, decide the very purpose of your entry in exhibition, for example, if you have multiple products, you wish to sell at least 80% of them, or you want a certain number of leads.

·         Make goals measurable by mentioning numbers, as in case of meeting 25 new clients or committing to at least 35 demos at the exhibition.

·         Set realistic targets. It is important that those goals are achievable and not just superficial. Therefore, keep your resources and size of the audience in mind when setting goals.

·         Align the goal with your business objective – whether you want to increase brand awareness or launch a new product.

Choose the Right Exhibition:

Entering an exhibition is exciting but that may happen only when you are at the right exhibition. So which is the right exhibition for you? Not every exhibition is appropriate for you. Then how to decide? Here are some clues.

·         Pick exhibitions that connect well with your business so that you get only the relevant visitors.

·         Check whether the exhibition event is sounding attractive to your target customers or clients.

·         Evaluate the budget also because your presence is worth only when the exhibition suits your pocket.

·         One of the most unavoidable aspects is - research the past success of this exhibition. The reviews and results of previous results of the exhibition will help you decide it is right for you or not.

Invest in Professional Stall Design:

To get that, you must include a professional, experienced and creative exhibition stall design. Agencies like Vedaant exist where you can find really committed and practiced designers. Choosing a professional to design the stall requires investment that investment is certainly worth and improves the chance of maximizing ROI for your exhibition stall.

·         A professionally designed and raised stall has the capacity to grab the attention of your audience. It has a bold or sleek design, enchanting colours, and is well lit and has interactive properties to pull the crowd.

·         Such a stall is sure to polish your brand’s image, and establish its credibility among the masses.

·         The more engaging features your stall has, the more provoking it becomes for the visitors to come at it, enquire and start a conversation.

·         As a result, you can look forward to more leads, higher exposure, increased conversations and better business expansion.

Promote Before the Event:

You may get the best one from exhibition stall designers, but it is even more essential to promote your stall before the event date. Many stall owners make this mistake and that takes away the possibility of its success. Ideally, you should start promoting the event at least 7 to 10 days prior to it and let your target clients know about your entry in the exhibition.

It is good to share the details as the number of your stall in the exhibition, its location etc. details so that the audience can conveniently find it.

Engage Visitors with Interactive Elements:

Interactivity is the heart of your stall. So, keeping the visitors engaged at your exhibition stall is prominent for ensuring your brand leaves a lasting impression in their minds. Some tips may help:

·         Display your products on touchscreens, include quizzes or something catchy to spark curiosity.

·         Host live demo sessions to showcase the peculiarities of your products.

·         Invite audience for fun activities like games or contests; that will boost the engagement level and foot traffic.

·         Generate branded setups to encourage social media shares of your brand

All such aspects make your stall interactive and then, you are sure to maximize the exhibition stall ROI.

Analyze Performance After the Event:

Whatever the outcome of your stall’s presence at the exhibition, it is crucial to analyse its performance. As a smart entrepreneur, your focus has to be on the results. You set clear and measurable, decide an ROI, include professional designers, bring-in interactive elements, etc. However, to gauge how all those efforts have paid off well, and what more can you do to increase the success rate in future, you must analyse the performance of your stall.

Follow Up Promptly:

Just as the above, it is necessary to set a follow-up system of the enquiries from visitors at the stall. This shows you are professional and serious about your products and services.

Putting up your business’s stall at an exhibition is a one of the most product ideas of your exhibition marketing strategy. Everything you do for the success of your stall will eventually contribute to the expansion of your business and increase in the profit. When thinking about them, it is paramount to think about maximizing ROI from your exhibition stall and the tips given here can help you do so.