Designing
an exhibition stall is not an easy task. Whether you are exhibiting
yourself or you have outsourced the work to an exhibition design
company, it takes hours of hard work and research to accomplish the
task.
Here
are some ideas that will help you.
-
Quality Control
First
of all it is very essential to have a practical and effective quality
control system at every stage, from designing to construction, of
your exhibition booth. Issues will be easier to manage if identified
well in advance of your event. This will ensure that the highest
standards are met. Always put the stand together in the workshop
itself. This will allow you to test its stability and robustness and
point out any defects there and then. This increase the efficiency
levels when it is actually installed at your event.
-
Use bold and eye-catching taglines
Once
you are satisfied with the quality of your exhibition booth, you
should get busy in thinking of ways to attract traffic. Because then
only you will get more and more leads, One great way is to have a
tagline for your brand that attracts visitors.
If
you are a young brand then people might not know you. In such cases a
bold tagline does the magic. It is more effective in drawing people
to your booth. Stating clearly and honestly what your brand is all
about will help people understand what your brand actually does. Now
you will find people entering your booth, who are really interested
in your brand and its products, thus increasing your possibility of
making customers.
-
Give your visitors some technological conveniences
In
an exhibition people dislike standing in the booth waiting for their
chance to interact with the staff. They prefer to visit the next
stall and might not return to your stall. So in order to keep your
visitor interested and engaged in your stall you can install charging
stations inside your booth where the visitors can charge their smart
phones. You can even provide them free wifi and put a QR code next to
the charging station. You can ask them to link your website while
they are waiting.
-
Choose your brand’s colour
Work
with your existing branding and mix it into the core design feature
of your stand like carpeting and other display elements like selves,
cabinets, etc.Bold colours can make your booth stand out but don’t
choose too many colours or images. This will dilute the impact of
your design. Instead you should use few colours and one really
striking image to make an impression on the people passing by.
After
a lot of research we have come up with these ideas that will ignite
your creativity and compliment your hard work in designing booths
that will be a success at any exhibition event.
