Whenever you start a business and invest money in it, or some other enterprise, your prime objective is to draw maximum ROI. For this, you either want to cut down the invested amount or put in the best you can to first recover the invested sum, and then maximise the profits so that the ROI is optimum. The same is true in case of exhibition stall ROI. When you raise your stall at the upcoming exhibition with utmost excitement, hoping to get exceptional response, you don’t want to leave any stone unturned. In the process, the expenditure can go beyond your expectation but you are ready for that.
However, your
next target is to pull the best possible outcome from it. But the question is
how to maximize ROI from this exhibition hall? In this article, you may get a
lot of hints and the answer to that question.
Set Clear and
Measurable Goals:
You cannot
expect some magic happening at your stall. You must clear your mind of any superficial
dreams or exaggerated expectations. The aim of getting success from even the
most attractive and creatively made stall may go haywire if the stall owner
doesn’t have a clear and measurable goal.
While it is true
that you need a well-drawn exhibition marketing strategy to make the most of
your presence, that cannot be done unless the objective is clear and concise.
Here are some expert pointers:
·
First, define the particular
objectives, decide the very purpose of your entry in exhibition, for example,
if you have multiple products, you wish to sell at least 80% of them, or you
want a certain number of leads.
·
Make goals measurable by
mentioning numbers, as in case of meeting 25 new clients or committing to at
least 35 demos at the exhibition.
·
Set realistic targets. It is
important that those goals are achievable and not just superficial. Therefore,
keep your resources and size of the audience in mind when setting goals.
·
Align the goal with your business
objective – whether you want to increase brand awareness or launch a new
product.
Choose the
Right Exhibition:
Entering an
exhibition is exciting but that may happen only when you are at the right
exhibition. So which is the right exhibition for you? Not every exhibition is
appropriate for you. Then how to decide? Here are some clues.
·
Pick exhibitions that connect
well with your business so that you get only the relevant visitors.
·
Check whether the exhibition
event is sounding attractive to your target customers or clients.
·
Evaluate the budget also
because your presence is worth only when the exhibition suits your pocket.
·
One of the most unavoidable
aspects is - research the past success of this exhibition. The reviews and
results of previous results of the exhibition will help you decide it is right
for you or not.
Invest in
Professional Stall Design:
To get that, you
must include a professional, experienced and creative exhibition stall design. Agencies
like Vedaant exist where you can find really committed and practiced designers.
Choosing a professional to design the stall requires investment that investment
is certainly worth and improves the chance of maximizing ROI for your
exhibition stall.
·
A professionally designed and
raised stall has the capacity to grab the attention of your audience. It has a
bold or sleek design, enchanting colours, and is well lit and has interactive
properties to pull the crowd.
·
Such a stall is sure to polish
your brand’s image, and establish its credibility among the masses.
·
The more engaging features your
stall has, the more provoking it becomes for the visitors to come at it,
enquire and start a conversation.
·
As a result, you can look
forward to more leads, higher exposure, increased conversations and better
business expansion.
Promote
Before the Event:
You may get the
best one from exhibition stall designers, but
it is even more essential to promote your stall before the event date. Many stall
owners make this mistake and that takes away the possibility of its success. Ideally,
you should start promoting the event at least 7 to 10 days prior to it and let
your target clients know about your entry in the exhibition.
It is good to share
the details as the number of your stall in the exhibition, its location etc.
details so that the audience can conveniently find it.
Engage
Visitors with Interactive Elements:
Interactivity is
the heart of your stall. So, keeping the visitors engaged at your exhibition
stall is prominent for ensuring your brand leaves a lasting impression in their
minds. Some tips may help:
·
Display your products on
touchscreens, include quizzes or something catchy to spark curiosity.
·
Host live demo sessions to
showcase the peculiarities of your products.
·
Invite audience for fun
activities like games or contests; that will boost the engagement level and
foot traffic.
·
Generate branded setups to
encourage social media shares of your brand
All such aspects
make your stall interactive and then, you are sure to maximize the exhibition
stall ROI.
Analyze
Performance After the Event:
Whatever the
outcome of your stall’s presence at the exhibition, it is crucial to analyse
its performance. As a smart entrepreneur, your focus has to be on the results.
You set clear and measurable, decide an ROI, include professional designers,
bring-in interactive elements, etc. However, to gauge how all those efforts
have paid off well, and what more can you do to increase the success rate in
future, you must analyse the performance of your stall.
Follow Up
Promptly:
Just as the
above, it is necessary to set a follow-up system of the enquiries from visitors
at the stall. This shows you are professional and serious about your products
and services.
Putting up your
business’s stall at an exhibition is a one of the most product ideas of your exhibition
marketing strategy. Everything you do for the success of your stall will
eventually contribute to the expansion of your business and increase in the
profit. When thinking about them, it is paramount to think about maximizing ROI
from your exhibition stall and the tips given here can help you do so.
